About Us

WINS (Women In Need Society) is Calgary’s homegrown thrift charity founded in 1992 to provide basic needs to women in poverty and their families.

From our humble beginning, WINS has grown from one thrift store to five stores and a Central Distribution Centre.

Revenue from our stores fund our Free Goods Referral Program and four Family Resource Centres.

Today, people from all walks of life frequent our thrift stores knowing their purchases and donations make a difference – right here, right now.

Video – Small Things Big Impact


Women have the resources, knowledge, skills and confidence to achieve self-sufficiency.


Helping women and their families help themselves.

Who We Help

    • Women and their families transitioning from shelter or homelessness to the community
    • Single mothers and their children
    • Women leaving abusive and/or dysfunctional relationships in need of support
    • Newcomers to Canada
    • The economically disadvantaged
    • Those on income assistance
    • Elderly women living in poverty and/or isolation
    • Women experiencing mental and physical health barriers

Maria’s Story

WINS has helped me believe that life can be better. – Maria

Maria is a single mom with two children. Finding the courage to leave her abusive relationship and flee to a shelter, Maria was referred to Women In Need’s Free Goods Referral Program.

Through this program Maria received a voucher to shop for clothing for herself and her children at a WINS thrift store at no cost. She felt lighter and more hopeful than she had in months.

One month later, Maria secured a subsidized apartment and once again was referred to WINS. This time she received a bed for her children, a kitchen table so that the family could have meals together, and a set of dishes. Maria was joyous.

WINS Free Goods Referral Program provides women with much more than just basic necessities. We provide women dignity, autonomy, stability and security. Our program empowers women to make their own decisions in an independent yet supported manner.

Accessing essential needs is the critical first step for women on their journey to self-sufficiency.