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Achievement & Sufficiency

Achievement & Sufficiency

Fact: Alberta is a great place to live. Albertans live in the wealthiest Province in Canada. For the past 25 years, Alberta has led all Provinces and Territories in economic growth.

Fact: The greatest income disparity in Canada exists among Albertans, leaving the economically disadvantaged farther behind those who are poor in any other Province or Territory.

Fact: New immigrants and women are over-represented among the Province’s least well-off. According to the United Way of Calgary and Area’s Community Investment Team, new immigrants have an 18% chance of starting their new lives in Canada in poverty. Women comprise 70% of part time workers and 66% of minimum wage earners in the Province. The gender gap is considerable in Alberta with women earning 68 cents for every dollar earned by their male counterparts.

Fact: Albertans value Diversity, Fairness, Community involvement and Cooperation.

The economics of sufficiency balance privilege with moderation and reasonableness. Business growth and sustainability, positive social impact and global citizenship can co-exist to create prosperity. The thinking behind the economics of sufficiency reveals new possibilities for doing business that balance the values shaping our society with a desire for wealth and prosperity. A social enterprise creates opportunity by offering, for example, a first Canadian employment experience while delivering value to customers through the goods and services provided.

Albertans have inherited abundance and with it, enviable opportunities to lead the development of, and steward the majority of Canada’s energy resources while caring for and preserving the beauty of its National Parks – a marvel for visitors from all over the world.  In this place of wealth and natural beauty, Albertans enjoy a proud history of achievement within the landscape of Canadian political advancements from the Famous 5 to the establishment of the Alberta Heritage Trust Savings Fund conferring health, education and social benefits on generations to come.  More recently, Alberta has considered the plight of those less fortunate as Canada’s first Province to take decisive action to end homelessness.

Achievements make us feel powerful and bold while sufficiency fosters gratitude, contentment and connection. By pausing to reflect on greed and gratitude – on what it means to have enough and to be enough – we honour our history and our achievements and realize sufficiency for ourselves, our families, our communities and the world.

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